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PERSONAS CREATION

Utilizing As part of a complete website redesign for a large Fortune 500 client, The client had conducted limited segmentation research and definition, so I distilled these personas and grouping from some proprietaty research, tertiary research and stakeholder interviews. This artefact shows a high-level view of the personas; another artfect with indepth details on each persona was created but it contains propriety information and cannot be shared publicly.